Bastides, Interiors & Garden Design, Slow Fashion

Mas des Poiriers Collection by Luxe Provence

August 8, 2020

We are thrilled to announce an exciting new dress collaboration that is launching today, Saturday August 8th 2020 at noon EST, in limited edition that you will not want to miss!

… inspired by the casual elegance of everyday living in Provence

The Mas des Poiriers is a lovingly restored, 18th century farmhouse set amid pear trees and sunflower fields just outside of Avignon. We collaborated with the Varvel family behind this stunning property to create a dress collection inspired by their iconic home that is comfortable, yet elevated to take you from a barefoot day poolside, to an elegant al fresco dinner in heels.

mas des poiriers luxe provence jamie beck pierre frey dress

The Poiriers collection features gorgeous soft, linen that are true to the spirit of Luxe Provence, along with luxurious prints from the esteemed French fabric house, La Maison Pierre Frey. Founder and Creative Director, Tarik Koivisto, worked closely together with the Varvel’s to bring their beautiful vision to reality. A carefully chosen selection of Pierre Frey textiles are used in every room at Le Mas des Poiriers, which are now available in these beautiful Provence-inspired dresses.

mas des poiriers luxe provence linen dress Samantha Varvel


The soft, stonewashed European linen pieces come in either bleu ciel, inspired by the Mas des Poiriers’ beloved blue shutters, or white — perfect to keep things breezy on a hot day under the Provencal sun.

With each dress design,  you too may experience a piece of their incredible home in Provence. The Pierre Frey dresses were produced in extremely limited quantities with the intent to accept requests for those interested in having them made-to-order.

As always, each dress is produced ethically in our Provence ateliers with our slow fashion values. The linen is European and OEKO-TEX® certified for a more sustainable future.

This collection will be sold exclusively online at starting at 12pm EST / 6pm Paris Time on Saturday August 8th, 2020! Do not miss out, these are certain to sell quickly.

For all Poiriers dress order or shipping questions, please contact: For Luxe Provence brand and media inquiries, contact: Tarik Koivisto at

Image credits: Jamie Beck’s magical images and self-portraits of the dresses are shot at the Mas des Poiriers property in Provence. Mary Claire Photography of dresses in the lilacs. Front Mas shot by Oliver Fly.


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