Luxe Provence Launches Luxury Brand, Event and Marketing Services to Promote The Best of Provence

Exclusive launch event showcases firm’s offering of luxury goods, event planning and travel services that “celebrate the good life” in the South of France


Aix-en-Provence, France – April 9, 2015 – Luxe Provence, a full service luxury goods, event planning, and brand communications firm focused on the beauty and quality of France’s Provence region, unveiling the range of its offering at an exclusive recent premier event. Highlighted by the launch of its multi-faceted web site, the elegant evening showcased several of the top local luxury brands that Luxe Provence works with, as well as the custom event planning and travel services it offers to international clients wishing to enjoy the beauty of Provence in unique and exclusive ways.

Founder & Chief Creative, Tarik Koivisto, presented her vision of Luxe Provence to a host of influential CEOs, clients, writers, and entertainers gathered at an authentic 18th century Provençal bastide set in the Aixoise countryside. Guests includes award-winning international communications agency founder, Lou Hoffman, of The Hoffman Agency; celebrated American True Story writer/memoirist, Michael Finkel; world-renowned fine wine connoisseur, Peter Thustrup; and actress and award-winning singer, Irina Björklund.

The event featured key Luxe Provence partners, including Philip Haslett, founder of luxury Provence travel agency, Unique Provence. Unique Provence has been named the exclusive partner for Luxe Provence client travel and tour needs, offering Luxe Provence’s discerning international clients end-to-end travel and luxury event experiences in Provence.

Luxe Provence works closely with local quality Provence brands, including:

  • Rose et Marius, which generously decorated the venue with their stunning gold and platinum illuminated tumblers, and provided its carved soaps as part of the gift bag
  • Au Pays de la Fleur d’Oranger’s whose haute de gamme lines of perfume feature essences from Grasse, Les Inedits and Neroli Blanc
  • ZChocolat, maker of succulent French chocolates
  • Wines from The Sumeire Family winegrowers of Provence

“Our goal with Luxe Provence is to showcase all that the Provence region has to offer, both as a destination to experience first-hand, as well as through the world class luxury products produced here. Our launch event was designed to give people a taste of the good life in Provence,” said Koivisto. “Our services provide a two-way avenue for the world to access the lifestyle of the South of France, whether that’s through the unique luxury events and travel itineraries we can organize here, or through the renowned brands we represent that allow people to bring a little bit of Provence right into their homes.”

Visit the Luxe Provence web site to celebrate the simple luxuries of Provence’s natural beauty, its gastronomic delights, artisanal and quality products, and magical villas, bastides and chateaux that we discover regularly for our event venues.

Contact the Luxe Provence Events Team for your next lavish, luxury celebration in stunning Provence, complete with travel, tour and transportation services for visiting guests.


Press Contact

Tarik Koivisto




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