About – Luxe Provence Founded by Tarik Koivisto

Celebrating The Good Life

Luxe Provence® is a slow fashion and lifestyle brand focusing on the artisanal beauty and effortless chic style of the South of France. Founder and Creative Director, Tarik Koivisto, created Luxe Provence to celebrate the talented artisans, luxury treasures, and magical places that make Provence such an amazing place with both her blog and brand.



Tarik Koivisto Founder Luxe Provence

About the Founder & Creative Director, Tarik Koivisto

Born and raised in the US, Founder, Tarik Koivisto, moved to Provence in search of a simpler life for her growing young family after 15 years of living and working in the innovative world of fast-paced, San Francisco Bay Area startups. Seduced by it’s magical golden light, charming hilltop villages, markets and incredible landscapes, Tarik felt ready for a move that would allow a greater life balance and inspiring environment that could nourish both her creative entrepreneurial spirit and her two curious bilingual boys.

After being smitten with the region’s rich artisanal and natural beauty, after years of family visits with her French husband, Tarik spearheaded a permanent move to Provence in 2011.

In late 2014, Tarik founded Luxe Provence, combining her 15 years of branding, design, content and product development experience to capture and share her passion for the region and its talented artisans through stories, curations and design.

Tarik still feels a sense of awe each time she glimpses a view of the Sainte Victoire from her charming, hilltop Provençal village she now calls home that has inspired so many great artists, writers and poets. And her most cherished moments are the simple luxuries of enjoying special moments and laughs over a beautiful glass of pale rosé with family and good friends, while basking in the warm magical Provence light.


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