Luxe Provence was created in 2016 as a tribute to the South of France's timeless allure, artists and incredible natural beauty. I began my journey with delivering artisanal Provence collections from the region which, a year later grew into our well-known slow fashion collection, which quickly sold-out around the globe.
For my next chapter, I am evolving. I am evolving from not just designing the beauty of Provence— to designing something more personally meaningful, experiences. What truly matters. As my boys grow into young men and I mark 15 years in Provence, I look back and find it’s the travel and cultural experiences that shape us most. From learning a new language, understanding a different culture, ideology or perspective. It’s often these travel experiences that become your most cherished memories in life, whether exploring a new destination with family or celebrating milestone events among dear, life-long friends.
So I invite you behind-the-scenes as I embark on a new journey by sharing this beautiful slow life in Provence with some of my favorite secret places and the traditions behind the Luxe Provence slow lifestyle. I have been quietly building these experiences for you for 15 years.
I hope you will join us here.
— Tarik Koivisto, Founder, Luxe Provence
Chapter Two
LUXE PROVENCE EXPERIENCES
“If you truly love nature, you will find beauty everywhere.”
-Vincent Van Gogh
MEET OUR TEAM
Discover the Luxe Provence Experience team combining 36 years of luxury travel expertise in France, with luxury design and holistic wellness experience via two sisters an ocean apart, who have come together to share their wellness knowledge and resources on the body’s incredible ability to heal through nature, movement, nutrition, psychology and plant-based medicine.
Tarik Koivisto
Founder & Creative Director, Luxe Provence
Tarik Koivisto, has lived in Provence for over 15 years since moving with her French partner and two boys from San Francisco in search of a slower pace of life. Tarik has a unique education and background, mixing a BS in psychology and marketing with 2 years in design and branding from UC Berkeley. Tarik launched Luxe Provence in 2016 to celebrate the beauty, artisans and breathtaking landscapes that later inspired her business and collections. In late 2025, she arrived at a critical life moment after losing her mother to a difficult battle with ALS, while at the same time navigating her own chronic condition for years behind the scenes of running her business. Just a year prior, also an obsessive travel planner, Tarik organized a 45-person, luxury vacation to mark a milestone event for she and her sons’ closest friends… and magic happened. This voyage was one of the most joyful and memorable weeks of her family and friends’ lives. Tarik’s life path in battling chronic illness, education, passion for travel and design has lead her to her life’s grand mission: to design meaningful life-changing wellness experiences that bring beauty, peace and joy to her clients here in Provence.
Philip Haslett
Award-Winning Luxury France Travel Advisor / Founder at French Promise
Philip Haslett, is France's premiere luxury travel advisor and the founder of French Promise, bringing over 36 years of experience in creating unforgettable luxury travel experience for the world’s most discerning clients. Tarik and Philip have worked together behind the scenes for years. Philip’s known for his authentic, unique itineraries and his rich award-winning travel services and deep network throughout France. He can unlock the Palace of the Popes at night, helicopter you in to hike with shepherds at 3000 meters, or ensconce you in a chic beachside villa whose guest list looks like the Oscars seating chart. Philip and his travel team are based in Aix-en-Provence and he also owns his own luxury transportation company, so whether it’s a private yacht or jet, helicopter or vintage Rolls Royce you desire, he can arrange it all. Philip has been named a top luxury France travel advisor by Travel + Leisure, Condé Nast Traveler and Wendy Perrin's Wow List and his luxury, expert France travel tips and itineraries are regularly featured in the publications above, plus: The New York Times, Town & Country, The Knot, The Hollywood Reporter and Bloomberg Magazines.
Clinical Herbalist, Nutritionist, Astrologer, and Nature Connection Practitioner; Founder at Birch & Fern Holistic Wellness
Tracy Koivisto
Tracy Koivisto MS, CCH, CN weaves plant medicine, clinical herbalist experience, teaching and her astrology practice into a holistic wellness approach for our client consultations and retreat design, serving as a guide for individuals on a healing path to honor their body’s innate wisdom, while being supported by plant allies. Tracy has served as a medicinal herb grower, educator, clinical herbalist and land steward for many years at Colorado’s, pioneering StarHouse, while also serving her community at Rebecca’s Apothecary in Boulder blending custom formulas for her clients. In 2013, Tracy completed over 1500 hours of formal study in her clinical herbalism program. Additionally, she holds a Master’s Degree in Holistic Health Council with an emphasis on Somatic Nature-based Healing and EcoTherapy and has appeared on NPR with her herb gardens. Tracy brings a wealth of nature-based, holistic wellness background, plus her own healing journey, to her wellness toolkit and plant medicine making, connecting each individual’s body with nature’s intrinsic healing tools, while being supported by their individual plant allies and nourishing foods.