Celebrating The Good Life

Luxe Provence® is a luxury lifestyle brand focusing on the artisanal beauty and quality of the South of France’s Provence region. Founder and Creative Director, Tarik Koivisto, created Luxe Provence to celebrate the talented artisans, luxury treasures, and magical places that make Provence such an amazing place to live and visit.


Tarik Koivisto Founder Luxe Provence

About the Founder & Creative Director, Tarik Koivisto

Born and raised in the US, Founder, Tarik Koivisto, moved to Provence in search of a simpler life for her growing young family after 15 years of living and working in the innovative world of fast-paced, San Francisco Bay Area startups. Seduced by it’s magical golden light, charming hilltop villages, markets and incredible landscapes, Tarik felt ready for a move that would allow a greater life balance and inspiring environment that could nourish both her creative entrepreneurial spirit and her two curious bilingual boys.

After being smitten with the region’s rich artisanal and natural beauty, after years of family visits with her French husband, Tarik spearheaded a permanent move to Provence in 2011.




In late 2014, Tarik founded Luxe Provence, combining her 15 years of branding, design, content and product development experience to capture and share her passion for the region and its talented artisans through stories, curations and design.

Tarik still feels a sense of awe each time she glimpses a view of the Sainte Victoire from her charming, hilltop Provençal village she now calls home that has inspired so many great artists, writers and poets. And her most cherished moments are the simple luxuries of enjoying special moments and laughs over a beautiful glass of pale rosé with family and good friends, while basking in the warm magical Provence light.



About the Brand

Our Luxe Provence Subscriptions

In our Luxe Provence Blush Subscription, we deliver the artisanal beauty and authentic luxuries of Provence to your doorstep with each change of season. This luxury French subscription box features a surprise, limited-edition collection of home, lifestyle, and beauty items from Provence. Subscribers receive exclusively created Luxe Provence design collaborations, featuring our talented network of Provence Artisans, along with exciting new product releases from upcoming luxury French brands, not widely available abroad. These seasonal curations celebrate the chic South of France style, incorporating the coveted French savoir-faire and sustainable items Made in Provence. Our Blush Subscription is available as an annual option of four deliveries, or as a single gift box, and sells out quickly each season to discerning clients around the world.

For those who wish to travel beyond the borders of Provence, we created our new Mediterranean Gold Subscription. A fresh option for long-time subscribers, and those who seek to travel with us throughout the South of France, Greece, Italy, Morocco and Spain. These curations feature an ultra luxury gift collection from artisan-rich Mediterranean regions, along with avant premiere access to our own Luxe Provence Lifestyle line. Discover jewelry, resort wear, art, and high-design objects that represent the Mediterranean Lifestyle delivered to your doorstep four times per year at key gift milestones (October, Holiday, Valentine’s Day and late-May).  Subscribe Or Shop Collections >

Luxury Event Curations & VIP Gifts

We offer VIP gift curations exclusively designed and tailored to your special event or celebration by request. Event and wedding planners, may contact us directly for a quote at: events@luxe-provence.com. Retailers and luxury hotels may contact us for a catalog and sourcing quote at: info@luxe-provence.com.

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The Luxe Provence Lifestyle Blog

Our Luxe-Provence.com blog is designed to celebrate the good life. Discover the Luxe Provence Lifestyle with our original visually stunning travel features, French beauty, and regional wine guides. Discover expert tips from guest bloggers along with profiles of our favorite local places and Provence wine regions, to our profile series of our featured Artisans of Provence. Check back often for sneak peeks at upcoming curations and behind-the-scenes features on our seasonal design collaborations, upcoming brands and our Luxe Provence Lifestyle collections each season.

To the Blog >



Photo credits: Tarik Koivisto, portrait above by Melanie Jacquier; family shot by Jinky Art.


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