About

Celebrating The Good Life

Luxe Provence® is a luxury lifestyle brand focusing on the beauty and quality of the South of France’s Provence region. Founder and Creative Director, Tarik Koivisto, created Luxe Provence to celebrate the local artisans, luxury treasures, and magical places that make Provence such an amazing place to live and visit.

The Luxe Provence Box

We deliver the beauty and luxuries of Provence with each change of season. Four times per year, we curate a luxury collection of home, lifestyle, beauty and epicure items designed to deliver the ultimate sensory experience of each season in Provence. We feature our own exclusive Luxe Provence design collaborations with local artisans, new lines and upcoming luxury French brands focusing on quality and unique items made in Provence. Our luxury French subscription box is available as an annual or a single gift box, and sells out quickly each season to discerning clients around the world. We also offer VIP sourcing and gift curations for Event and Luxury Hotels by request.

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The Luxe Lifestyle Blog

Our Luxe-Provence.com blog is designed to celebrate the good life. We focus on creating visually stunning lifestyle, beauty and travel content of our favorite places and local discoveries, to features on Provence artisans and brands to gastronomy, art and design set within the stunning region we call home.

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About Founder & Chief Creative Director, Tarik Koivisto

tarik-koivisto-luxe-provence-ceo

Born and raised in the US, Tarik was seduced to a simpler life in Provence by it’s magical light, charming villages and incredible landscapes after several family visits with her French husband. After living and working in both start-ups and media companies in the innovative San Francisco Bay Area for over 15 years, Tarik felt a strong pull to create a simpler life in Provence to nourish both her creative spirit and her two curious bilingual boys.

After a few short years in France, Tarik launched Luxe Provence to “celebrate the good life” she had found.  The Luxe Provence Lifestyle blog celebrates the slow-living lifestyle and beauty of the region with travel highlight, artist and designer profiles and gastronomy, a creative channel allowing her to combine her love for design, photography, content creation and adventure in one beautiful place.

Next up, was delivering the beauty and luxuries of the Provence.  From sharing treasures sourced in the hilltop villages of the Luberon, to exposing new luxury brands, Tarik founded the French luxury subscription service, the Luxe Provence Box. Tarik is most excited to work with upcoming designers to dream up new product designs and exclusive collaborations that are featured exclusively in the box and Luxe Provence Lifestyle boutique.

Tarik still feels a sense of awe each time she glimpses a view of the Sainte Victoire, that magical icon of Aix-en-Provence that has inspired so many of her favorite artists. And her most cherished moments are the simple luxuries of enjoying a beautiful glass of pale rosé over apéro with family and friends while basking in the warm magical Provence light.

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