Celebrating The Good Life
Luxe Provence® is a luxury lifestyle brand focusing on the artisanal beauty and quality of the South of France’s Provence region. Founder and Creative Director, Tarik Koivisto, created Luxe Provence to celebrate the talented artisans, luxury treasures, and magical places that make Provence such an amazing place to live and visit.
About the Founder & Creative Director, Tarik Koivisto
Born and raised in the US, Tarik moved to Provence in search of a simpler life for her growing young family after 15 years of living and working in the innovative world of fast-paced, San Francisco Bay Area startups. Seduced by it’s magical amber light, charming hilltop villages, quality lifestyle and incredible landscapes, Tarik felt ready to pursue a slower, yet richer, chapter that would allow for a family-friendly work/life balance that could nourish both her creative entrepreneurial spirit and her two curious bilingual boys. After being introduced to… and smitten with… Provence by her French husband, Tarik spearheaded a family move in 2011 to live and celebrate the good life in the South of France.
In late-2014, Tarik founded Luxe Provence, combining her expertise in visual storytelling, branding and content creation to celebrate the slowluxe lifestyle and beauty of the region. Her original content centers around Provence living from insider travel guides, gastronomy and wine, and in the atelier profiling working artisans of the region. This new creative channel allowed her to combine her love and passion for design, photography, content creation and adventure in one beautiful place.
Next up, was sharing the regional beauty and luxuries she had discovered. From artisanal treasures sourced in the hilltop villages of the Luberon, to exposing new luxury brands, Tarik founded the first French artisanal and luxury subscription service, the Luxe Provence Box, shipping highly-coveted, sold-out curations tailored to American and international clients (China, Singapore, Australia and the UK) each season. Tarik is most passionate about discovering upcoming designers and Provence Artisans to dream up exclusive collaborations together that are featured exclusively in both the Luxe Provence curations and online boutique collection.
Tarik still feels a sense of awe each time she glimpses a view of the Sainte Victoire from her authentic, hilltop Provençal village she now calls home that has inspired so many great artists, writers and poets. And her most cherished moments are the simple luxuries of enjoying a beautiful glass of pale rosé over apéro with family and good friends while basking in the warm magical Provence light.
In our Luxe Provence Blush Subscription, we deliver the artisanal beauty and authentic luxuries of Provence to your doorstep with each change of season. This luxury French subscription box features a surprise, limited-edition collection of home, lifestyle, and beauty items from Provence. Subscribers receive exclusively created Luxe Provence design collaborations, featuring our talented network of Provence Artisans, along with exciting new product releases from upcoming luxury French brands, not widely available abroad. These seasonal curations celebrate the chic South of France style, incorporating the coveted French savoir-faire and sustainable items Made in Provence. Our Blush Subscription is available as an annual option of four deliveries, or as a single gift box, and sells out quickly each season to discerning clients around the world.
For those who wish to travel beyond the borders of Provence, we created our new Mediterranean Gold Subscription. A fresh option for long-time subscribers, and those who seek to travel with us throughout the South of France, Greece, Italy, Morocco and Spain. These curations feature an ultra luxury gift collection from artisan-rich Mediterranean regions, along with avant premiere access to our own Luxe Provence Lifestyle line. Discover jewelry, resort wear, art, and high-design objects that represent the Mediterranean Lifestyle delivered to your doorstep four times per year at key gift milestones (October, Holiday, Valentine’s Day and late-May). Subscribe Or Shop Collections >
Luxury Event Curations & VIP Gifts
We offer VIP gift curations exclusively designed and tailored to your special event or celebration by request. Event and wedding planners, may contact us directly for a quote at: email@example.com. Retailers and luxury hotels may contact us for a catalog and sourcing quote at: firstname.lastname@example.org.
The Luxe Provence Lifestyle Blog
Our Luxe-Provence.com blog is designed to celebrate the good life. Discover the Luxe Provence Lifestyle with our original visually stunning travel, French beauty, and regional wine guides. Discover expert tips from guest bloggers along with profiles of our favorite local places and Provence wine regions, to our popular features profiling our Artisans of Provence. Follow us for sneak peeks at upcoming curations and behind-the-scenes features on our exclusively created design collaborations, upcoming brands and our Luxe Provence Lifestyle collections each season.
Photo credits: Tarik Koivisto, portrait above by Melanie Jacquier; family shot by Jinky Art.